Michael David Friberg

What can I do… what can my peers do… to aid in this landslide of what we do not know threatening to sweep us away into a crevasse of routine values and cultural generalizations?

To enhance Perception. To challenge myth and cliche, propagated by commercial media. To address the wide-ranging facets of a singular issue. For surely every issue has now been raised, as photographers wrack their brains to find some new tragedy to bring their lens and opinion to. Unfortunately, those opinions tend to be mere echoes of an already established and broad consensus. Angry visual stabs at the unjust, often clumsy and landing far from the target. There must be a more elegant and effective way to make a record of our ever-growing histories. A carefully measured and well thought-out riposte to an idea, a reason, a question, an answer that breaks through the thick, foggy veil of what we think we already know about ourselves and the world around us.

How did our perception of the world at large become so simplified and homogenized? How did it get to the point where we all want the same things in life without ever really questioning where it came from and why we want it at all?