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Michael David Friberg

Outtake from Domaine Binner. Ammerschwihr, France. 

Outtake from Domaine Binner. Ammerschwihr, France. 

Kaefferkopf Grand Cru vineyards in Alsace. From my new project Domaine Binner.

Kaefferkopf Grand Cru vineyards in Alsace. From my new project Domaine Binner.

Ok, I am very happy (and relieved) to present to you a new project on my website! It is called Domaine Binner and it is about the two weeks I spent in Alsace, France at an incredibly wonderful, 200 year old, family owned winery. At some point I will write a project description but let’s just consider this the soft launch. I think anything you need to know about this winery offhand, you can probably see in the photos. 
When my friend Evan (a wine maker) and I started talking about this project, he expressed his displeasure with the majority of gross marketing photography that proliferates the wine world. You know the stuff, Drenched in sunlight, staged, super green. So, we went the opposite direction and went there at the end of winter when the real work starts (pruning, building a new cellar etc etc). These people care so much about what they do but they lack any semblance of pretention. They like good wine and good food but they also work their asses off and get their hands dirty every single day. It seems like a good life.
I am so thankful to the Binner family for welcoming me into their lives and feeding me incredible food and wine. I also couldn’t have shot this project without my perpetually financially irresponsible friend Evan Lewandowski.He bought my plane ticket for reasons I still don’t understand. I really can’t tell you how good this wine is. If you are into natural/biodynamic wines, these are some of the best. Unless you live in NYC or SF though, you probably can’t get any in America. 

Ok, I am very happy (and relieved) to present to you a new project on my website! It is called Domaine Binner and it is about the two weeks I spent in Alsace, France at an incredibly wonderful, 200 year old, family owned winery. At some point I will write a project description but let’s just consider this the soft launch. I think anything you need to know about this winery offhand, you can probably see in the photos. 

When my friend Evan (a wine maker) and I started talking about this project, he expressed his displeasure with the majority of gross marketing photography that proliferates the wine world. You know the stuff, Drenched in sunlight, staged, super green. So, we went the opposite direction and went there at the end of winter when the real work starts (pruning, building a new cellar etc etc). These people care so much about what they do but they lack any semblance of pretention. They like good wine and good food but they also work their asses off and get their hands dirty every single day. It seems like a good life.

I am so thankful to the Binner family for welcoming me into their lives and feeding me incredible food and wine. I also couldn’t have shot this project without my perpetually financially irresponsible friend Evan Lewandowski.He bought my plane ticket for reasons I still don’t understand. I really can’t tell you how good this wine is. If you are into natural/biodynamic wines, these are some of the best. Unless you live in NYC or SF though, you probably can’t get any in America. 

Cheers to today being over.

Cheers to today being over.

Lunch on the terrace, Ammerschwihr France. 

Lunch on the terrace, Ammerschwihr France. 

This is either:
A. One of those magic eye posters
B. Wine bottles in the cellar at Domaine Binner

This is either:

A. One of those magic eye posters

B. Wine bottles in the cellar at Domaine Binner

Don’t worry, we didn’t let them drink it…

Don’t worry, we didn’t let them drink it…

3am.They Shut the restaurant down and started yelling about wine. Le Chapeau Melon.

3am.They Shut the restaurant down and started yelling about wine. Le Chapeau Melon.

Vineyards

Vineyards

Joseph Binner in the vinyard pruning on a cold March day.

Joseph Binner in the vinyard pruning on a cold March day.